• Marketing Strategic Solutions, LLC

Nadine Roper

Strategist · Consultant · Marketing Alchemist

Finding your edge. Fueling your growth.

30+

YEARS EXPERIENCE

NYC

METRO AREA

AEC

INDUSTRY FOCUS

ABOUT

Where Strategy Meets Impact

Nadine Roper is a seasoned marketing strategist and consultant with over 30 years of experience helping AEC (Architecture, Engineering & Construction), organizations in the built environment unlock growth, elevate their brand, and drive measurable results.  She is passionate about creating strategies that transform organizations.

As the CEO/Chief Strategist of Marketing Strategic Solutions, LLC (MSS), Nadine brings a rare combination of corporate leadership — including senior roles at STV — and entrepreneurial agility. Her consulting practice is built on the belief that the right strategy, delivered with commitment, creativity and proactive planning, transforms organizations and saves money!

Serving the New York metropolitan area, MSS supports clients who are ready to make their next bold move.

leader
Visionary
Strategist
Market Analyst
Operations
Change Agent

What We Deliver

Tailored consulting engagements for organizations ready to grow, differentiate, and lead.

Marketing Communications

Integrated messaging that resonates — across proposals, digital channels, thought leadership, and client communications for the AEC and professional services industries.

 
01

Business Creation Strategies

Pre-marketing strategies, Go-To-Market planning, client relationship playbook, and pursuit strategy to win more work and grow your pipeline.

02

Proposal Analysis

Best practices to elevate your proposal strategy — backed by content that strengthens your positioning and increases your win rate.

03

Operations & Growth

Optimizing marketing operations, team structures, and processes to drive efficiency and sustainable growth at every stage.

 
04

Strategic Planning

Define your BHAG and build a tailored strategic plan with your leadership team — meeting you where you are today and guiding you to where you need to go.

05

Presentation Coaching

Elevate your presentations with strategic messaging, compelling content, and proven techniques that help you stand out — and win more work.

06
EXPERIENCE

A Career Built on Results

present
Founder & CEO
Marketing Strategic Solutions, LLC · Springfield, NJ

Independent marketing consulting practice serving AEC clients in the built environment. Providing marketing analysis/strategies, strategic planning, and growth advisory services to organizations ready to differentiate and scale.

 
previous role
VP, Strategic Growth Marketing & National Director, Marketing Communications
STV · New York, NY

Oversaw marketing operations for a national marketing business unit for one of the nation’s preeminent architecture, engineering, and construction management firms. Led enterprise-wide business development efforts and marketing strategies/campaigns across multiple markets, and at scale.

 
previous role
Marketing Manager
Jacobs (formerly Edwards & Kelcey) · New York, NY

Directed marketing operations and communications for a leading transportation engineering firm, supporting business development and growth across multiple markets.

 
Earlier Career
Marketing Professional
WSP (formerly Parsons Brinckerhoff) · New York, NY

Contributed to marketing functions within a large, multi-disciplinary engineering firm, building foundational expertise in the AEC sector.

 

Achievements

  • Crafted win strategies that boosted pursuit success by ~30%

  • Championed industry-recognized talent development programs

  • Unparalleled proposal quality standards that led to unlikely shortlists/awards

  • Initiated migration of marketing systems to cloud-based platform

Core Expertise

Skills That Move Organizations

More than three decades of practice across some of New York's most respected AEC firms has built a toolkit that spans strategy, communications, operations, and leadership — always in service of growth.

Idea Generation

Organizational Transformation

Story-Driven Marketing

Win Strategies

Talent Development Programs

Growth Roadmaps

Education

Academic Foundation

Bachelor of Arts

Pace University · New York, NY
Continued Professional Development

Shipley Certification

Shipley Associates

Digital Marketing Strategies Course

Northwestern University Kellogg School of Management
Affiliations & Community

Giving Back

  • Hope4Paws Humane Society — Board President/Chair

  • Women's Transportation Seminar — Member

  • Women Builders Council — Supporter

Collaborations

The Company
We Keep

MSS has had the privilege of partnering with a diverse range of organizations, delivering customized solutions to meet their unique needs. Notable collaborations include:

Architecture / Engineering

Confidential Firm
Marketing Analysis · Organizational Analysis · Marketing & Technical Team Enrichment · Strategic Planning  · Implementation Plan
01

Market Research

Zebra Strategies, LLC

Website Content Rebranding · Proposal Strategy

 
02

Non-Profit

Hope4Paws Humane Society

Strategic Planning · Rebranding · Website Content Refresh · Digital Transformation · Grant Development · Organizational Transformation

03

Testimonials

“The focus on strategic planning was key, and a fresh approach to the way [our firm] had historically responded to RFPs. Training our marketing team/proposal managers in these methods has to be extremely beneficial.”

Kris M., PE, PMP, Sr. Project Executive, Regional Growth

Confidential Firm

“Nadine Roper is a highly effective professional and did an excellent job at both guiding our team’s efforts and helping us to manage our resources. The result of our work with Nadine was much more effective responses to proposals and, coincidentally, more wins at the right price points. She’s an exceptional resource!”

Marge Della Vecchia, Sr, Project Executive

Confidential Firm

“Nadine is the strategist I call when the stakes are high and the path isn’t obvious. Her engagement, feedback, and strategic counsel are invaluable.”

Denene Jonielle Rodney, CEO & Founder

Zebra Strategies