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Marketing Strategic Solutions, LLC
Nadine Roper
Strategist · Consultant · Marketing Alchemist
Finding your edge. Fueling your growth.
30+
YEARS EXPERIENCE
NYC
METRO AREA
AEC
INDUSTRY FOCUS
Strategic Planning
Where Strategy Meets Impact
Nadine Roper is a seasoned marketing strategist and consultant with over 30 years of experience helping AEC (Architecture, Engineering & Construction), organizations in the built environment unlock growth, elevate their brand, and drive measurable results. She is passionate about creating strategies that transform organizations.
As the CEO/Chief Strategist of Marketing Strategic Solutions, LLC (MSS), Nadine brings a rare combination of corporate leadership — including senior roles at STV — and entrepreneurial agility. Her consulting practice is built on the belief that the right strategy, delivered with commitment, creativity and proactive planning, transforms organizations and saves money!
Serving the New York metropolitan area, MSS supports clients who are ready to make their next bold move.
What We Deliver
Tailored consulting engagements for organizations ready to grow, differentiate, and lead.
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Integrated messaging that resonates — across proposals, digital channels, thought leadership, and client communications for the AEC and professional services industries.
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Pre-marketing strategies, Go-To-Market planning, client relationship playbook, and pursuit strategy to win more work and grow your pipeline.
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Best practices to elevate your proposal strategy — backed by content that strengthens your positioning and increases your win rate.
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Optimizing marketing operations, team structures, and processes to drive efficiency and sustainable growth at every stage.
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Define your BHAG and build a tailored strategic plan with your leadership team — meeting you where you are today and guiding you to where you need to go.
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Elevate your presentations with strategic messaging, compelling content, and proven techniques that help you stand out — and win more work.
A Career Built on Results
Independent marketing consulting practice serving AEC clients in the built environment. Providing marketing analysis/strategies, strategic planning, and growth advisory services to organizations ready to differentiate and scale.
Oversaw marketing operations for a national marketing business unit for one of the nation’s preeminent architecture, engineering, and construction management firms. Led enterprise-wide business development efforts and marketing strategies/campaigns across multiple markets, and at scale.
Directed marketing operations and communications for a leading transportation engineering firm, supporting business development and growth across multiple markets.
Contributed to marketing functions within a large, multi-disciplinary engineering firm, building foundational expertise in the AEC sector.
Achievements
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Crafted win strategies that boosted pursuit success by ~30%
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Championed industry-recognized talent development programs
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Unparalleled proposal quality standards that led to unlikely shortlists/awards
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Initiated migration of marketing systems to cloud-based platform
Skills That Move Organizations
More than three decades of practice across some of New York's most respected AEC firms has built a toolkit that spans strategy, communications, operations, and leadership — always in service of growth.
Idea Generation
Organizational Transformation
Story-Driven Marketing
Win Strategies
Talent Development Programs
Growth Roadmaps
Academic Foundation
Bachelor of Arts
Pace University · New York, NY
Shipley Certification
Shipley Associates
Digital Marketing Strategies Course
Northwestern University Kellogg School of Management
Giving Back
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Hope4Paws Humane Society — Board President/Chair
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Women's Transportation Seminar — Member
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Women Builders Council — Supporter
The Company We Keep
MSS has had the privilege of partnering with a diverse range of organizations, delivering customized solutions to meet their unique needs. Notable collaborations include:
Architecture / Engineering
Market Research
Website Content Rebranding · Proposal Strategy
Non-Profit
Strategic Planning · Rebranding · Website Content Refresh · Digital Transformation · Grant Development · Organizational Transformation
Testimonials
“The focus on strategic planning was key, and a fresh approach to the way [our firm] had historically responded to RFPs. Training our marketing team/proposal managers in these methods has to be extremely beneficial.”
Kris M., PE, PMP, Sr. Project Executive, Regional Growth
“Nadine Roper is a highly effective professional and did an excellent job at both guiding our team’s efforts and helping us to manage our resources. The result of our work with Nadine was much more effective responses to proposals and, coincidentally, more wins at the right price points. She’s an exceptional resource!”
Marge Della Vecchia, Sr, Project Executive
“Nadine is the strategist I call when the stakes are high and the path isn’t obvious. Her engagement, feedback, and strategic counsel are invaluable.”