Two instruments built to find your EDGE
Most marketing assessments measure activity. These measure position. Drawn from 30+ years of strategic marketing leadership in AEC.
— Finding your EDGE™. Fueling your growth.
Most AEC firms can't tell you what they're actually doing differently.
"We're innovative. We're collaborative. We're client-focused."
Our EDGE Tools were built for the firms tired of competing on adjectives. They surface the strategic truth most assessments miss: where you’re sounding like everyone else, and where the highest-leverage moves actually live. They’re not lead magnets dressed up as tools. They’re working instruments — built from the same methodology that has lifted client win rates by approximately 30%.
Two instruments. One strategic question.
One reveals where your firm stands. The other measures whether what you're doing is working.
The AEC Firm Edge Scorecard
A diagnostic for where you stand.
A five-minute self-assessment that surfaces where your firm is differentiated, where you’re blending in, and where the highest-leverage opportunities live. Built specifically for AEC firms — not generic professional services.
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Surfaces gaps between how you present and how you're perceived
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Built for leadership teams to take individually, then compare
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Delivered immediately — no call required
The Pursuit ROI Tracking Tool
A system for measuring what works.
An operational system that turns pursuit activity — a stream of opportunistic decisions — into a measurable, defensible record of what’s working, what isn’t, and where the highest-leverage moves live. Four integrated tabs. A 12-month baseline. A quarterly insight report that makes strategic improvement visible to a CEO and a board.
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Tracks every pursuit across strategy, cost, and outcome dimensions
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Auto-calculates win-rate lift and engagement ROI multiple
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Includes a quarterly insight report template for leadership review
The Pursuit ROI Tracking Tool is available to firms engaged in active work with MSS.
Interested in how it works?
A natural progression.
Most firms work through both — in this order.
Start Here —
If you're just opening the conversation
Begin with the EDGE Scorecard — a fast, honest diagnostic that surfaces where your firm stands today. It’s the right first move when leadership is asking, “Where are we strong, and where are we blending in?”
Build On It —
If you're ready to measure what you're doing
Use the Pursuit ROI Tracker — the operational system that turns pursuit activity into measurable, defensible data. It’s what makes strategic improvement visible to a CEO and a board.
Not lead magnets. Working instruments.
Most "free tools" in marketing are conversion devices wearing a useful disguise. These aren't. They're the same diagnostic frameworks I use inside paid engagements — offered openly because firms that use them tend to come back for the work that compounds them.
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Built for AEC specifically — not generic professional services dressed up with industry words.
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Drawn from real practice — 30+ years at STV, Jacobs, WSP, and now MSS.
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Designed for leadership teams — meant to be taken individually, then compared, then discussed.
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Honest about what they reveal — including the answers most firms would rather not see.
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Free, no call required — delivered immediately, on your terms.
— Where to start —
Begin with the question that fits where your firm is
Five minutes for the Scorecard. Or a conversation about the ROI Tracker and what it would mean for your practice.