Marketing Strategic Solutions

Nadine Roper

Strategist · Consultant · Marketing Alchemist

Finding your EDGE^™. Fueling your growth.

30+

YEARS EXPERIENCE

NYC

METRO AREA

AEC

INDUSTRY FOCUS

Operations & Growth

Strategic Planning

Presentation Coaching

Marketing Communications

Business Creation Strategies

Proposal Analysis

Marketing Strategic Solutions, LLC

Where Strategy Meets Impact

Nadine Roper is a seasoned marketing strategist and consultant with over 30 years of experience helping AEC (Architecture, Engineering & Construction), organizations in the built environment unlock growth, elevate their brand, and drive measurable results. She is passionate about creating strategies that transform organizations.

As the CEO/Chief Strategist of Marketing Strategic Solutions, LLC (MSS), Nadine brings a rare combination of corporate leadership — including senior roles at STV — and entrepreneurial agility. Her consulting practice is built on the belief that the right strategy, delivered with commitment, creativity and proactive planning, transforms organizations and saves money!

Serving the New York metropolitan area, MSS supports clients who are ready to make their next bold move.

leader

Visionary

Strategist

Market Analyst

Operations

Change Agent

EXPERIENCE —

A Career Built on Results

PRESENT

Founder & CEO

Marketing Strategic Solutions, LLC · Springfield, NJ

Independent marketing consulting practice serving AEC clients in the built environment. Providing marketing analysis/strategies, strategic planning, and growth advisory services to organizations ready to differentiate and scale.

previous role

VP, Strategic Growth Marketing & National Director, Marketing Communications

STV · New York, NY

Oversaw marketing operations for a national marketing business unit for one of the nation’s preeminent architecture, engineering, and construction management firms. Led enterprise-wide business development efforts and marketing strategies/campaigns across multiple markets, and at scale.

previous role

Marketing Manager

Jacobs (formerly Edwards & Kelcey) · New York, NY

Directed marketing operations and communications for a leading transportation engineering firm, supporting business development and growth across multiple markets.

Earlier Career

Marketing Professional

WSP (formerly Parsons Brinckerhoff) · New York, NY

Contributed to marketing functions within a large, multi-disciplinary engineering firm, building foundational expertise in the AEC sector.

Achievements

Crafted win strategies that boosted pursuit success by ~30%
Championed industry-recognized talent development programs
Unparalleled proposal quality standards that led to unlikely shortlists/awards
Initiated migration of marketing systems to cloud-based platform

Core Expertise —

Skills That Move Organizations

More than three decades of practice across some of New York's most respected AEC firms has built a toolkit that spans strategy, communications, operations, and leadership — always in service of growth.

Idea Generation

Organizational Transformation

Story-Driven Marketing

Win Strategies

Talent Development Programs

Growth Roadmaps

Education —

Academic Foundation

Bachelor of Arts

Pace University · New York, NY

Continued Professional Development

Shipley Certification

Shipley Associates

Digital Marketing Strategies Course

Northwestern University Kellogg School of Management

Affiliations & Community

Giving Back

Hope4Paws Humane Society — Board President/Chair
Women's Transportation Seminar — Member
Women Builders Council — Supporter

— GET IN TOUCH —

Let's Build SomethingGreat

Ready to elevate your brand, grow your business, or navigate your next big change?
Let's start the conversation.