Where is your firm blending in — and where is it ready to lead?
The AEC Firm Edge Scorecard is a five-minute self-assessment that surfaces where your firm is differentiated, where you're sounding like everyone else, and where the highest-leverage moves live for the next twelve months.
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Honest answers to the questions most firms avoid asking.
Ten focused statements across the five dimensions that determine whether a firm wins the work it deserves — or watches it walk to a sharper competitor.
Market Position
How clearly you’re positioned, how consistently your leadership tells the same story, and whether your firm reads as distinct in a crowded shortlist.
Define Your Edge
Whether your firm has the discipline to say no, and the strategic muscle to turn the right pursuits into wins more often than not.
Storytelling & Messaging
Whether your proposals, presentations, and public voice sound like you — or like every other firm in the running.
Marketing Operations & Growth
Whether your marketing function is built to drive growth — or stuck reacting to deadlines without a strategic compass.
Five minutes. Three honest steps.
Score your firm.
Rate ten statements about your firm’s positioning, pursuits, and growth on a scale of one to four. The questions are sharp on purpose — useful answers come from honest ones.
Find your tier.
Total your responses and read your tier — Blending In, Building, Sharpening, or Leading — to understand where your firm stands and what each tier signals strategically.
Take the next step.
Bring your results to a focused conversation about what they actually mean for your firm — and where the highest-leverage moves live in the next twelve months.
Designed to surface what most diagnostics miss.
Most marketing assessments measure activity. This one measures position. The questions cut to the strategic decisions that actually shape whether a firm wins better work — or drifts into the sea of sameness.
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Built specifically for AEC firms, not generic professional services
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Drawn from 30+ years of senior marketing leadership at STV, Jacobs, and WSP
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Anchored in the same methodology that has lifted client win rates by ~30%
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Designed for leadership teams to take individually, then compare results
The AEC Firm Edge Scorecard
Section 3: Storytelling & Messaging
Ten focused questions across five strategic dimensions.
Built for leaders who suspect their firm is leaving wins on the table.
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Managing principals and CEOs evaluating where to invest growth dollars in the year ahead
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Marketing and business development leaders preparing for board or partner conversations about strategy
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Firms in transition — succession, market expansion, rebrand — that need an outside frame before committing
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Leadership teams that want to compare individual perspectives and find their alignment gaps
Take the Five Minutes
Your EDGE is hiding somewhere.
Find it.
Five minutes. Ten questions. One honest look at where your firm stands — and where it could be heading.
— Delivered immediately. No call required.